Founded in 2021 by Mr. Aditya Singh Poonia, Etrica Power epitomises progress and unwavering dedication to a sustainable future. As a rising force in the solar industry, they go beyond being suppliers, establishing themselves as trusted partners on the journey to a greener tomorrow.
With a robust track record of supplying over 800 MegaWatts and satisfying 750+ customers, Etrica Power stands out for its integrity, 24-hour service commitment, and top-notch products. As the exclusive distributor of Sungrow, a leading inverter brand, and strategic collaborations with brands like Longi and Saatvik, Etrica Power is not just dominating Rajasthan and Gujarat but emerging as a beacon of innovation, reliability, and sustainability nationwide.
Recognized by EQ International for their outstanding contributions, Etrica Power is poised to shape the future of solar energy in India.
Mr. Aditya Singh Poonia propels Etrica Power as a standout in India’s solar industry. With 8 years in solar energy, Mr. Aditya founded Etrica in 2021, driven by a deep belief in solar power’s potential. Holding an Electrical Engineering degree, his journey includes a key role at Sungrow, the world’s premier inverter brand.
Mr. Aditya’s stint in China, witnessing a monumental 200 MW Floating Solar PV Plant, fueled his vision. Entrepreneurial from 2016-2017 at Zolt Energy, Mr. Aditya’s brainchild, Etrica Power, reflects his core values—making solar accessible while prioritizing unparalleled quality and customer commitment. Recognized by EQ International’s Top 30 under 30 and Top 40 under 40, Mr. Aditya is a visionary force in India’s solar landscape.
In a recent interview with Renewable India, Mr. Aditya Singh Poonia outlined Etrica Power’s strategic foray into the solar energy distribution market. Emphasizing product diversity, reliability, and brand values, Etrica Power seeks to distinguish itself as a premier distributor by offering high-quality solar products accompanied by comprehensive services.
Departing from conventional supply models, the company commits to an exceptional customer experience, ensuring prompt issue resolution within a stringent 24-hour post-investment timeframe to enhance customer satisfaction and preserve the industry’s standing.
With strategic multiple warehouses, Etrica Power ensures swift order fulfillment, delivering products within 24 hours to regions like Gujarat and Rajasthan. The company prioritizes efficiency, dispatching products within a four-hour window upon payment receipt, contingent on warehouse availability.
Etrica Power maintains a substantial six-month stockpile, focusing on proper warehousing practices and collaborating with logistics partners for an optimized supply chain management system.
Affordability is a pivotal consideration for Etrica Power, aiming to democratize access to high-quality solar products. The endorsement partnership with cricketer Ravindra Jadeja adds a unique dimension to their marketing strategy, capitalizing on Jadeja’s popularity to align the brand with the cricket fervor prevalent in India.
Mr. Poonia highlighted a significant collaboration with Saatvik, an Indian manufacturer, emphasizing sustainability in the solar industry. Looking ahead, Mr. Poonia expressed optimism about the renewable energy landscape, particularly with the recent change in government.
Anticipating a more proactive approach to renewable energy policies, especially in states like Gujarat, Etrica Power is poised to capitalize on the evolving solar friendly market conditions.
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